CEO, Creator, Professor & Your newest Hype Woman
I’m on a mission to help brands reach new heights of success through the sheer power of branding, creative designing, and sleek marketing strategies.
My aim is to help your brand cement a unique standing in the marketplace that grants an edge over competitors. By harnessing my 17+ years of experience as a Film & TV award-winning, multi-platform production and commercial creative expert in client-based digital & broadcast video, web and print – I’m here to help you…Build irresistible brands that resonate with customers’ core desires and needs, resulting in brand loyalty and a higher retention rate.
Our unique and modern design style + process sets both ourselves and our clients apart from competitors.
✨ Currently open to select Creative Director and Brand Strategy roles — remote or Atlanta-based.
[View My Resume] (button or link)
Hi, I'm
THE PORTAL BETWEEN CREATIVE VISION AND SYSTEMIC ARCHITECTURE
Executive Profile: Carmen Esteves is a Creative Director and Systems Architect dedicated to advancing Technical Sovereignty. With over sixteen years of experience delivering high-stakes results for global entities including Nike, Google, the NBA, and Netflix, she leads a multidisciplinary agency that bridges the gap between elite artistic direction and robust digital infrastructure. Her work ensures that even at the highest scale, Narrative Fidelity is never compromised by the technical stack.
Academic & Research Thesis: As an educator and researcher, Carmen documents the rise of the Polymath Fusionist—a new breed of creator who possesses the technical agency to architect their own future. Her pedagogical framework, The Practitioner-as-Portal, allows her to translate complex industry workflows into actionable education across nine core disciplines:
Media & Narrative: Film Studies, Broadcast Journalism, and Brand Impact.
Sound & Business: Audio Production and the Music Business.
Design & Technology: Vector Graphics, Fusion AI, and Technology Advanced Design.
The Mission: Whether directing a global campaign or architecting a university curriculum, Carmen’s mission remains the same: to empower creators and students to become Technical Governors of their own craft. She is building the clinical laboratories where the next generation of sovereign creators will thrive.
Carmen Esteves.
WhatWe Do
The Esteves Creative Group (ECG) is a creative strategy and brand development firm built to help visionaries move with confidence, clarity, and culture.
We partner with founders, teams, and organizations to develop brand identities, creative systems, and campaigns that connect — across digital platforms, physical touchpoints, and lived experiences. From strategy to execution, we blend creative direction with business insight to help you lead with meaning, not just visuals.
This isn’t just design. This is brand architecture for what’s next.
Ways to Work Together
1on1 with Carmen
On this call we discuss your brand blueprint and next steps to take your brand to the next level.
Design Day
Complete your to-dos in a day, with transparent collaboration, final graphics, and no surprise invoices.
2-hour Zoom Brands
Purchased a luxe template and don't want to do it yourself? Book a customizer session and we will do it for you!
